I'm not too surprised at the mixed reviews.. Like any other makeup item, everyone is very particular about their favorite mascara and seems to love or hate any given variety. I happen to really love this one, and I (like everyone else) have tried a lot! Since their conception, I have preferred this type of applicator to the classic "brush" - I feel like it causes fewer clumps and defines my lashes better. Among all of the different "blasts" from CG, I like this volumizing formula the most. My lashes are already pretty long, so I like to beef them up and I think this does an awesome job of that. The Very Black color is just that, and even though this is not a waterproof formula, it stays on very well for me and does not smudge or run. The 3-pack is a great price.

And as a note, obviously if you've never tried a product before you should probably test out a single first before buying a multi-pack! (Posted on 1/6/2013)

Wow, 3 pack at Costco, with a coupon, was under $11 bucks! I like the mascara, not so hot on the wand because it is so beefy for the corners. Overall the product gives a great affect on the eye and for less than 4 bucks a tube it is a deal. (Posted on 1/6/2013)